February 10, 2016

People Counting III: Drive revenue by driving conversion

People Counting III: Drive revenue by driving conversion So you’ve reached a point where you’re ready to make customer conversion one of the top strategic priorities for your store or retail business – you should be ready with following: Accurately able to measure conversion rates by at least hour: Most POS systems would provide you # of transactions information You should have means to calculate accurate footfall measurements Reporting capabilities that will track conversions and plot trends Include conversion rates into strategic KPIs for the business and set a target. You need not know the historical conversion rates in order
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February 1, 2016

People Counting II: laser focus on Conversion Rate

People Counting II: laser focus on Conversion Rate In previous blog post, we looked at very high level business goals for a retailer – understandably, they are linked to driving sales and profitability. However, simply looking at Sales, Costs and Profits is not the best way to approach ascertaining performance of your business – because, these metrics provide view of what happened, however, do not capture ‘potential’ of your store or business. I will introduce some basic metrics in coming blogs; you may already be using these to optimal extent – it would just be a refresher in that case
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January 13, 2016
Engage Customer

People Counting: Baby steps to customer behavior intelligence

People Counting: Baby steps to customer behavior intelligence In next few blogs in this series, I would be taking a role of a retailer and stripping it down to bare bone necessities. The focus would be to critically evaluate and validate need and benefit of gaining additional customer behavior information for brick and mortar retail stores. I may not reach a conclusion that you’d agree with – would certainly love to hear from you about your experience and share that with our readers as well if you leave a comment or write a message to us through our contact us
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December 10, 2015
is customer ready for IOT

Part II: Internet of Things is here – are your customers ready?

Part II: Internet of Things is here – are your customers ready? In my previous blog on Internet of Things is here, I focused on broad selection criteria that will guide your business for adoption of right level of IOT, thereby staying current as well as not indulging in a technology that’s still undergoing maturity process. In this continuation of blog, I will be diving slightly deeper into most important aspect of entire equation – Customer. There is a lot of press and academic content on internet arguing about privacy invasion through retail sensor technologies and how it could be
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November 16, 2015

4 Key Benefits of People Counting

4 Key Benefits of People Counting The biggest advantage a retail store has over online shopping is that a customer can physically check and try products. In a clothing store customer can try on clothes and can feel and assess the quality, fit and how comfortable it is unlike an online store. This is the main reason why retail is never going to die. Though, dynamics have changed today, retail owners need to look at various other aspects to be on top of the game. People counting plays a very big role here in providing insights and acting accordingly to make a very good
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October 25, 2015

Internet of Things is here – is your business ready?

Internet of Things is here – is your business ready? Internet of Things promises to be next technology revolution of our times, with scale of impact that matches some recent technology disruptions such as globalization, eCommerce, smart phones enabled operations and cloud technology. Internet of Things is defined by McKinsey report as “Sensors and actuators connected by networks to computing systems. These systems can monitor or manage the health and actions of connected objects and machines. Connected sensors can also monitor the natural world, people, and animals.” The report suggests that Internet of Things could become a $11 Trillion industry
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